Now every artist on SwaLay can legally register the copyright for their music without leaving the platform in just 2 clicks.
For years, India's independent musicians have faced a hard truth: releasing a song takes minutes, but protecting it legally takes months. The official copyright registration process i.e. paperwork, government offices, legal know-how, weeks of waiting has kept formal protection out of reach for the very creators who need it most.
Today, that changes.
SwaLay Digital in association with Independent Creators Alliance is proud to announce the launch of My D.N.A™ (Digital Notarization & Authentication) a first of its kind feature that lets artists complete the entire Indian copyright registration process directly inside their SwaLay account.
No lawyers. No government queues. No paperwork. Just protection.
What is My D.N.A™?
My D.N.A™ is a fully digital copyright registration tool built into the SwaLay platform. From a single dashboard, an artist can:
✅ Verify identity instantly with Aadhaar based KYC through
✅ Digitally sign the copyright application
✅ Track everything in real time from Draft → Registered, right from the dashboard
The result is a genuine, government recognized copyright registration delivered through the same platform artists already use to distribute their music to Spotify, Apple Music, JioSaavn, and 50+ other services.
A First for the Indian Music Industry
No music distributor in India has ever offered copyright registration inside its platform. Every other service tells artists to handle copyright "somewhere else." SwaLay is the first and only platform to bring distribution, ISRC, rights protection, and copyright registration together in one seamless experience.
"An artist should be able to release their music and protect it in the same place, in the same sitting, nobody was solving what happens after a song goes live who's protecting the rights, who's helping the artist truly own their work. My D.N.A™ is our answer. This is rights protection, built for India, by SwaLay."
by Nikhil Jain, Founder of SwaLay Digital
Why It Matters
India produces over a hundred thousand new music releases every year and the overwhelming majority of those artists hold no formal copyright on their work, simply because the traditional process was too slow and too complicated.
My D.N.A™ removes every barrier. Whether you're a bedroom producer, an independent singer, or a growing label, your music can now carry the legal protection it deserves from day one.
Your music. Your rights
SwaLay Digital is India's leading independent music distribution and rights-protection platform, delivering music to 50+ global and Indian streaming services. Learn more at swalay.com.