SwaLay Newsroom
Latest news, features, and updates from the music scene
The cost of a music video just stopped being the reason your song doesn't get one. SwaLay is working with Rotor Videos to bring professional music video creation to every artist on the platform.
Independent music platform SwaLay has cleared its SOC 2 Type II examination, verifying its data security controls against the global benchmark.
UpdatesA redesign built around the people who use it. Same mission. Same home for independent music. A cleaner, sharper experience to match where we're going.
GeneralMillions of views can arrive overnight—but can they build a sustainable career? As social media transforms music discovery, artists are learning that viral success and long-term success are not always the same thing.
GeneralIf you are an independent musician in India, you have probably heard of IPRS, PPL, and ISRA. You might have a vague sense that they collect money on your behalf. You might even be a member of one of them. But if you are like most independent artists we work with at SwaLay Digital, you probably do not know exactly what each one does, how they are different, or whether you are actually collecting all the royalties you are entitled to.
GeneralSongs are getting shorter, hooks are arriving faster, and artists are under pressure to go viral. As streaming and social media reshape music, many are asking a difficult question: are we still listening to music, or just consuming content?
Press ReleaseThe cost of a music video just stopped being the reason your song doesn't get one. SwaLay is working with Rotor Videos to bring professional music video creation to every artist on the platform.
IndustryAs streaming platforms and AI reshape the music industry, a growing movement is demanding fairer pay, stronger protections, and greater control for independent artists. Could this be a turning point for musician rights?
IndustryIt is one of the most frequent and emotionally charged questions we get at SwaLay Digital: "I recorded a beautiful bhajan. I spent money on production. I uploaded it through your platform. Why will you not activate Content ID for it?"
TipsYou wrote a song. You recorded it. You poured weeks of work into production, mixing, and mastering. You released it on Spotify and JioSaavn through your distributor. Six months later, someone uploads a suspiciously similar track under a different name. You want to take legal action, but you realise you never formally registered your copyright.
SuccessIn a grand celebration of musical talent, SwaLay, in collaboration with Shaheed Rajguru College of Applied Sciences for Women (SRCASW), hosted a mesmerizing event that will be etched in the annals of music history.
SuccessIn the realm of music, independent artists have often struggled to find a platform that truly showcases their talent and helps them reach a wider audience.
IndustryIndia's independent music scene is no longer the underdog. It is becoming the backbone of the country's rapidly growing digital music economy. While Bollywood soundtracks and major label releases continue to dominate headlines, the numbers tell a different story: independent artists are growing faster, reaching more listeners, and building more sustainable careers than at any point in India's music history.
GeneralThe music industry is at a crossroads. Major labels are signing licensing deals with AI companies, turning a threat into a revenue stream. Independent artists, meanwhile, are left to navigate this landscape on their own.
TipsEvery week, we receive messages from artists asking the same question: "Why is my Content ID not working?" or "Why was my music removed from Instagram?" The confusion is understandable. YouTube Content ID and Meta Rights Manager are two of the most powerful tools available for protecting and monetising your music online, but they work very differently, and not every piece of music qualifies for either.
Handpicked reads our team thinks every indie artist should see
In a grand celebration of musical talent, SwaLay, in collaboration with Shaheed Rajguru College of Applied Sciences for Women (SRCASW), hosted a mesmerizing event that will be etched in the annals of music history.
In the realm of music, independent artists have often struggled to find a platform that truly showcases their talent and helps them reach a wider audience.
India's independent music scene is no longer the underdog. It is becoming the backbone of the country's rapidly growing digital music economy. While Bollywood soundtracks and major label releases continue to dominate headlines, the numbers tell a different story: independent artists are growing faster, reaching more listeners, and building more sustainable careers than at any point in India's music history.
Without flashy marketing, major label backing, or chart-chasing anthems, Anuv Jain has built one of India's most devoted fan communities. His success signals a larger shift in how a generation connects with music—and with emotion itself.
Rapid-fire updates from the SwaLay ecosystem
You wrote a song. You recorded it. You poured weeks of work into production, mixing, and mastering. You released it on Spotify and JioSaavn through your distributor. Six months later, someone uploads a suspiciously similar track under a different name. You want to take legal action, but you realise you never formally registered your copyright.
Biggest chart shake-up this year with 5 first-time artist debuts.
All April royalties processed. Check your dashboard for details.
In this November 2023 edition of iNDIE CHARTS, immerse yourself in the soulful tunes of "Azadi" by Tarang Nagi and the captivating melody of "SHIV TU HI TU" by Rashish and Gaurish. Experience the magic on Spotify now. Azadi - Tarang Nagi Shiv Tu Hi Tu - Rashish, Gaurish
New Delhi, India, 26th August 2023 – A significant stride towards upholding the authenticity and integrity of content in the music realm has been achieved as ACRCloud, a leading provider of audio recognition technology, teams up with SwaLay Digital, a renowned music distribution solution.
The Indian film industry, also known as Bollywood, has made significant strides in recent years in terms of recognition on a global stage. One of the most recent examples of this is the Golden Globe win for the Tamil song "Naatu Naatu" from the film RRR.
We're always looking for indie artist stories, guest columns, and industry perspectives.